Bugár EdinaHead of PR and Communications
Edina joined GB & Partners in September 2020 as Head of PR and communications. She has gained professional experience at Republic Group, a Cannes Media Lion-winner Hungarian advertising agency, specializing in the fields of B2B communicatios, branding and rebranding, creative strategy and communications strategy. To acquire know-how on the client side too, she joined later the designer house of Vinylize eyewear brand to support the founder’s visions of achieving a greater international brand awareness, primarily through celebrity endorsement. Continuing her career as a freelancer communications’ consultant she has worked with local designer brands in close collaboration with their founders to develop and better connect communications strategies with business objectives, and to prepare them for entering the local and international markets. Following her Bachelor’s degree in marketing and commerce she pursued her core interests at Moholy-Nagy University of Art and Design as first graduate of the Art and Design Management Master degree program. In 2019 she joined JAMBA Hungary as a volunteer communication strategist, to co-develop the business language of this one-of-a-kind social start-up of the CEE region with the goal of fully transforming the local social and economic possibilities of persons with disabilities, by focusing on their strengths, thus connecting them with their future employers.