East European designers sashay onto the catwalks of high fashion

With celebrities such as Rihanna, Justin Bieber and Billie Eilish wearing its designs, Hungarian fashion house Nanushka has stardust many designers can only dream of. Yet the company is just one of a number of upstart designers from central Europe elbowing their way to the top of global fashion, showcasing their collections on the catwalks of London, Paris and New York as they target lucrative markets such as China and the United States. Once a struggling local brand, Budapest-based Nanushka has seen annual revenue grow 33-fold to 33 million euros ($38.32 million) since a private equity firm came aboard in 2016.

reuters