Why Sunnei Is Tweaking Its Business Model

Founders Loris Messina and Simone Rizzo are testing a new approach with a “master collection,” and Vanguards Group’s CEO Peter Baldaszti sees international potential. “The year of balance” is what Simone Rizzo expects in 2023 for Sunnei, the hip Italian brand he launched with Loris Messina almost a decade ago. Since Vanguards Group took a majority stake in the company in September 2020, the duo has been gradually scaling up the business.