Sunnei will open a retail space inside its Milan HQ on Thursday, during the brand’s AW25 show. Founders Simone Rizzo and Loris Messina explain why physical retail is a must in the current climate. The minimalist store space on Via Privata Pietro Cironi is intended to be a new community hub, complete with a café and a gallery, without the gimmicks and overdone architecture the founders feel is symptomatic of traditional retail.