AERON - runway- SS23

For spring / summer 2023, the serotonin-inducing collection from AERON celebrates life’s tiny everyday joys. Against a backdrop of calming neutrals, the Budapest-based brand AERON introduced soothing shades of pink and sage into its collection at its inaugural Copenhagen Fashion Week show, inspired by the question: ‘How do we find serenity in our lives today?’

 

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Vanguards Rebrands Aeron as Responsible and Transparent Knitwear Specialist

Aeron, the womenswear fashion label from Budapest owned by Vanguards Group, will be repositioned as a responsible and transparent knitwear label. The relaunch will see the introduction of its new seasonless and sustainable core collection called Zero, with sizes ranging from XXS to XXL. The company has also tweaked the price points and created a new, A-shaped logo, brand identity, packaging and signature color: mimosa yellow.

 

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Meet the Budapest brand AERON interweaving Hungarian heritage and Indian art

Each season, Eszter Áron, founder of Budapest-based womenswear label AERON, looks to a female artist that has inspired her. For Pre-Fall 2021, the designer was fascinated by the work of Hungarian-Indian artist Amrita Sher-Gil, a pioneer in modern Indian art, who candidly captured life in the southern region of her ancestral home country, and died in Lahore, where she moved to in 1941, at the age of 28.

 

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The sophisticated and minimal fashion brand that needs to be on your radar

Hungary-based AERON is one to watch. Focusing on sophisticated, minimal yet timeless designs, we discuss with founder Eszter Áron her love for fashion, craftsmanship and what the brand represents.

 

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The Hungarian Designer Inspired by a Dancer

Countless brands have emerged from fashion capitals like New York, London, Milan, and Paris. But lately, cool labels have unexpectedly popped up in another place: Budapest. Further putting the city on fashion’s radar with her brand, Aeron, is Hungarian designer Eszter Áron.

 

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