The sophisticated and minimal fashion brand that needs to be on your radar

Hungary-based AERON is one to watch. Focusing on sophisticated, minimal yet timeless designs, we discuss with founder Eszter Áron her love for fashion, craftsmanship and what the brand represents.

 

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The Hungarian Designer Inspired by a Dancer

Countless brands have emerged from fashion capitals like New York, London, Milan, and Paris. But lately, cool labels have unexpectedly popped up in another place: Budapest. Further putting the city on fashion’s radar with her brand, Aeron, is Hungarian designer Eszter Áron.

 

The Cut