Meet the Budapest brand AERON interweaving Hungarian heritage and Indian art

Each season, Eszter Áron, founder of Budapest-based womenswear label AERON, looks to a female artist that has inspired her. For Pre-Fall 2021, the designer was fascinated by the work of Hungarian-Indian artist Amrita Sher-Gil, a pioneer in modern Indian art, who candidly captured life in the southern region of her ancestral home country, and died in Lahore, where she moved to in 1941, at the age of 28.

 

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The sophisticated and minimal fashion brand that needs to be on your radar

Hungary-based AERON is one to watch. Focusing on sophisticated, minimal yet timeless designs, we discuss with founder Eszter Áron her love for fashion, craftsmanship and what the brand represents.

 

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The Hungarian Designer Inspired by a Dancer

Countless brands have emerged from fashion capitals like New York, London, Milan, and Paris. But lately, cool labels have unexpectedly popped up in another place: Budapest. Further putting the city on fashion’s radar with her brand, Aeron, is Hungarian designer Eszter Áron.

 

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