AERON FW23 Opened Copenhagen Fashion Week

Kicking proceedings off at Copenhagen Fashion Week with aplomb, Budapest-based brand AERON opened the week with their autumn/winter 2023 collection – just one year on from their inaugural fashion show. Showing at Fabrikken for Kunst & Design studio, back-lit by the luminous, futuristic works of Danish artist Marie Nørgaard Nielsen, Aeron’s evident focus for this collection was functional tailoring and self-expressive workwear, with oversized suits and boxy shirting taking the circular centre stage.


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Shaping Budapest’s Fashion Future – A New Pivot To Luxury Knitwear For Hungarian Womenswear Brand Aeron

In 2019, the Hungarian company Vanguard stepped in and offered to partner with Eszter Áron. Founded in 2008 by Peter Baldaszti, the co-founder of Hungarian label Nanushka, Vanguard are responsible for transforming Nanushka into an international lifestyle brand, and their aim is the same with Aeron. With this new partnership has come a pivot into knitwear to cater to a growing post-pandemic market for lounge and knitwear.



AERON is opening its first own store

The Hungarian fashion brand AERON is opening its own store. The brand, known for its clean lines and use of quality materials, is behind the determination of international department store successes and growing domestic demand. Following the pop-up commercial format of previous years that lasted for a few days, the store that opened on November 18 appears as the precursor to the realization of a larger vision.


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AERON - runway- SS23

For spring / summer 2023, the serotonin-inducing collection from AERON celebrates life’s tiny everyday joys. Against a backdrop of calming neutrals, the Budapest-based brand AERON introduced soothing shades of pink and sage into its collection at its inaugural Copenhagen Fashion Week show, inspired by the question: ‘How do we find serenity in our lives today?’


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Vanguards Rebrands Aeron as Responsible and Transparent Knitwear Specialist

Aeron, the womenswear fashion label from Budapest owned by Vanguards Group, will be repositioned as a responsible and transparent knitwear label. The relaunch will see the introduction of its new seasonless and sustainable core collection called Zero, with sizes ranging from XXS to XXL. The company has also tweaked the price points and created a new, A-shaped logo, brand identity, packaging and signature color: mimosa yellow.



Meet the Budapest brand AERON interweaving Hungarian heritage and Indian art

Each season, Eszter Áron, founder of Budapest-based womenswear label AERON, looks to a female artist that has inspired her. For Pre-Fall 2021, the designer was fascinated by the work of Hungarian-Indian artist Amrita Sher-Gil, a pioneer in modern Indian art, who candidly captured life in the southern region of her ancestral home country, and died in Lahore, where she moved to in 1941, at the age of 28.



The sophisticated and minimal fashion brand that needs to be on your radar

Hungary-based AERON is one to watch. Focusing on sophisticated, minimal yet timeless designs, we discuss with founder Eszter Áron her love for fashion, craftsmanship and what the brand represents.


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The Hungarian Designer Inspired by a Dancer

Countless brands have emerged from fashion capitals like New York, London, Milan, and Paris. But lately, cool labels have unexpectedly popped up in another place: Budapest. Further putting the city on fashion’s radar with her brand, Aeron, is Hungarian designer Eszter Áron.


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