What does the customer really desire? This simple question is at the heart of any creative discourse at Aeron. Founded by Eszter Áron and based in Budapest, the label embodies high-quality materials, craftsmanship, and a new understanding of luxury. This is, in the words of the creative designer herself, fashion that one does not endure but rather desires to wear. A conversation in Vienna.
Forgoing its usual runway show, Aeron returned to Copenhagen Fashion Week this season, hosting an intimate Mimosa breakfast at Lille Petra Café by &Tradition to present its spring/summer '25 collection. As usual, the brand’s strong sense of community coloured the event, inviting friends of the brand to experience the upcoming season – friends who also functioned as walking mannequins.
AERON does it again with a collection that is impossible to ignore. Designed for the Spring/Summer ‘24 season, this release follows the pattern that we’ve come to expect of AERON. The pieces are the perfect blend of modern design with classic details, giving us an aesthetic that feels incredibly chic and clearly designed with the most fashion-conscious ladies in mind. Plus, don’t forget about all of those little luxury details that are so key to an AERON collection.
Aeron's autumn/winter '24 collection, in collaboration with artist Sári Ember, is a masterclass in sleek minimalism. Hungarian AERON is marking its third runway show in the Danish capital. The collection is presented at the historical area of Frederiksgade 1, next door to the world-renowned Marble Church, in a gallery setting with ceramic and textile artworks, while ethereal sounds wind through the space, echoing serenity and sophistication.
Kicking proceedings off at Copenhagen Fashion Week with aplomb, Budapest-based brand AERON opened the week with their autumn/winter 2023 collection – just one year on from their inaugural fashion show. Showing at Fabrikken for Kunst & Design studio, back-lit by the luminous, futuristic works of Danish artist Marie Nørgaard Nielsen, Aeron’s evident focus for this collection was functional tailoring and self-expressive workwear, with oversized suits and boxy shirting taking the circular centre stage.
In 2019, the Hungarian company Vanguard stepped in and offered to partner with Eszter Áron. Founded in 2008 by Peter Baldaszti, the co-founder of Hungarian label Nanushka, Vanguard are responsible for transforming Nanushka into an international lifestyle brand, and their aim is the same with Aeron. With this new partnership has come a pivot into knitwear to cater to a growing post-pandemic market for lounge and knitwear.
The Hungarian fashion brand AERON is opening its own store. The brand, known for its clean lines and use of quality materials, is behind the determination of international department store successes and growing domestic demand. Following the pop-up commercial format of previous years that lasted for a few days, the store that opened on November 18 appears as the precursor to the realization of a larger vision.
For spring / summer 2023, the serotonin-inducing collection from AERON celebrates life’s tiny everyday joys. Against a backdrop of calming neutrals, the Budapest-based brand AERON introduced soothing shades of pink and sage into its collection at its inaugural Copenhagen Fashion Week show, inspired by the question: ‘How do we find serenity in our lives today?’
Aeron, the womenswear fashion label from Budapest owned by Vanguards Group, will be repositioned as a responsible and transparent knitwear label. The relaunch will see the introduction of its new seasonless and sustainable core collection called Zero, with sizes ranging from XXS to XXL. The company has also tweaked the price points and created a new, A-shaped logo, brand identity, packaging and signature color: mimosa yellow.
Each season, Eszter Áron, founder of Budapest-based womenswear label AERON, looks to a female artist that has inspired her. For Pre-Fall 2021, the designer was fascinated by the work of Hungarian-Indian artist Amrita Sher-Gil, a pioneer in modern Indian art, who candidly captured life in the southern region of her ancestral home country, and died in Lahore, where she moved to in 1941, at the age of 28.
Hungary-based AERON is one to watch. Focusing on sophisticated, minimal yet timeless designs, we discuss with founder Eszter Áron her love for fashion, craftsmanship and what the brand represents.
Countless brands have emerged from fashion capitals like New York, London, Milan, and Paris. But lately, cool labels have unexpectedly popped up in another place: Budapest. Further putting the city on fashion’s radar with her brand, Aeron, is Hungarian designer Eszter Áron.