Shaping Budapest’s Fashion Future – A New Pivot To Luxury Knitwear For Hungarian Womenswear Brand Aeron

Shaping Budapest’s Fashion Future – A New Pivot To Luxury Knitwear For Hungarian Womenswear Brand Aeron

In 2019, the Hungarian company Vanguard stepped in and offered to partner with Eszter Áron. Founded in 2008 by Peter Baldaszti, the co-founder of Hungarian label Nanushka, Vanguard are responsible for transforming Nanushka into an international lifestyle brand, and their aim is the same with Aeron. With this new partnership has come a pivot into knitwear to cater to a growing post-pandemic market for lounge and knitwear.

 

forbes