Nanushka launches in China

Nanushka launches in China

Hungarian womenswear and menswear luxury label Nanushka is targeting Chinese consumers by launching on Alibaba's ecommerce platform Tmall and opening its first Asia store in Shanghai. Nanushka will also open an additional store in Chengdu later this year, as part of plans to operate nine standalone stores in China by 2026, amid growing demand for niche luxury brands.

 

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