How to keep a fashion brand thriving in this climate

How to keep a fashion brand thriving in this climate

It’s a challenging time to be an independent fashion brand: several have folded their businesses in recent weeks amid “upheaval” in the wholesale market. Against this backdrop, Vanguards Group — owner of Nanushka, Sunnei and Aeron — has entered a strategic partnership to outsource the global wholesale distribution of Nanushka to brand development platform Tomorrow Ltd. Nanushka is also planning to return to the fashion calendar with a show in September.

 

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