Every season, Milan Fashion Week show-goers eagerly anticipate SUNNEI‘s show concepts. From models sprinting down the city streets, to crowdsurfing, to being judged by the audience, the brand uses the runway medium not only to showcase its collection but to offer social commentary on the state of the industry. For Fall/Winter 2024, SUNNEI chose to let the models speak for themselves, literally. As each model entered the runway, recordings of the inner dialogue blasted through the speakers.